GUNAS means attributes and qualities of nature. It is also
partly an anagram of the designer’s name
GUNAS is an independent high fashion label with a cause! Started in 2008 by designer and animal lover, Sugandh G. Agrawal
GUNAS’s heart and soul screams to be the voice of animals. With an award winning design and business background,
Sugandh quit her 7-year corporate career as an Industrial designer at KitchenAid to start her own company of
cruelty-free fashion in New York.
An intensive yearlong research for the right fabrics, best leather alternatives, ethical manufacturing Sugandh started
production of her first samples right in the heart of Manhattan’s Fashion District. With a modest collection of 8 styles, the
label launched in the winter of 2009 at Nolcha, an event that highlights green designers during New-York Fashion Week. The
bags have received accolades and appreciation of several press and magazine editors including VegNews, Upscale magazine,
Marie Claire, ABC news channel, Fox Tv, Times magazine, Organic Spa, Huffington Post and PETA.
Design that affects the triple bottom line: People, planet
ONLY then profit!
Ever since its inception, the label has undergone tremendous evolution, discovering its true target audience and creating a
niche for itself. What initially began as an all MADE IN NYC label, has now gone global to source and manufacture bags using
artisans and small-scale ethical manufacturers from countries such as India, South Korea, Mexico, Brazil and Hong Kong.
In 2011 Sugandh also started a small-scale studio in India to help local artisans enhance their craft while producing ethical,
100% vegan fashion. In 2012 the Ethical Fashion Forum in London, UK awarded GUNAS for being the best handbag brand
in the category of ethics and cruelty-free.
Our signature logo symbolizes a “Knot of infinite Love”. Love for animals, nature and the people that make our bags. It is a
constant reminder of who we are and what our purpose is with our label.